Selecting your Logo’s colours
In the process of designing a logo, whether it is a home-based entrepreneurship or a small to medium size enterprise, selecting the colours for your logo is an important task to be completed. Although a seemingly small issue, colour selection could be the pivotal decision for your business. In today’s day and era, one can benefit from the knowledge gleaned by psychology experts in the selection process of colour.
Take, for instance, the shopper who walks into a supermarket looking to buy milk and bread for her family’s breakfast. This shop has placed both items at the far end of the store, therefore, allowing the customer to walk past several other items in order to reach her intended destination. In the process, she purchased dark chocolate fudge, shiny red apples, Pepsi, fruit juice and creamy vanilla ice cream, thereby reasoning that these selections would all make nice additions to her family’s dinner. However, at the purchasing counter she stands in shock at how much her total amount calculates to. The customer enticed by the inviting colours of such items made purchases she had originally no intention of making in the first place. This is the power of colour.
Take for example another shopper this time a male looking to purchase food for the week but not exactly sure what he wants to get. He is already irritated having to have left work for this mundane task, so he simply selects the brands he thinks looks most appealing and quickly hastens to the counter to pay. In this case the man, being influenced by logo designers and market researchers, picks out prominent brands that he knows and therefore trusts, so that he can leave the store and get back to work in the shortest amount of time possible.
You can now see just how important colour and placement are as far as influencing potential customers to purchase your product. Study a few logos of companies you consider successful with this new information in mind and you will see how they use colour to deliver their message. The following are what colours mean:
- Pink is the colour of delicacy femininity, innocence and romance, think Barbie dolls for little girls
- Orange is the colour of youth, light-heartedness, enthusiasm and fun, think Fanta™
- A purple logo is synonymous with regal status, nobility and royalty – such as Hallmark™
- Blue impresses upon a customer authority, dignity, serenity and confidence – Helwett-Packard’s HP™
- Green is about health, healing, the environment and nature. Many banks have their logos done in green
- Red gets the blood coursing through veins faster, it’s the colour of danger, but also of action, excitement and adventure and it’s bold. Think Coco-Cola. Most fast-food restaurants have red as their main colour.
Conclusively, colour arouses certain emotions in human beings, causing customers to pick one brand over the other. Now that you are aware of the scientific process, make use of colour selection to invoke the exact emotions and meanings you wish to convey in order to draw more customers to your products.