Keep it Short and Keep it Simple
Your branding as a business is vital to your eventual success. With this said, having a professional and attractive logo design is important in capturing the interest of potential customers, thereby promoting your business as a whole. Overall, it is important to have a logo design that is captivating and interesting, yet not too busy or too cluttered. Basically, you want to keep it simple.
Remember that keeping the logo design simple is not synonymous with keeping the business simple. Your business can be as complicated as you desire it to be. Think Google, for example, in less than one second, it can solve an algorithm involving more than 500 million variables in order to rank over 8 billion pages by importance to search criteria. Looking at its interface, no one would ever know, it’s simple and user friendly; however, these qualities have earned Google a name as the main search engine, preferred by more than half of all consumers worldwide.
Furthermore, it is necessary to keep in mind that a cluttered logo in fact detracts from the customer rather than helps to communicate it purpose. With this said, avoid using too many colours, words, symbols, images, etc. as they deviate from the intended goal. A useful nugget would be to zero in on what you consider to be the most important aspect of your business and use it to provide just enough information. For instance, your company’s mission and how it relates to your product, because you only need to have enough information to entice a customer for them to search for more.
Simplicity is the ultimate sophistication. Simple is also faster. The reason most professional logo designers opt for simple is that it invokes certain feelings and actions from a potential customer within seconds. For instance, say you are selling a car. What you want is not to equip the customer with unnecessary gadgets they really don’t understand the implications for. Rather, all you need to do is provide just enough information for them to decide that it is the perfect fit for their lives.
Conclusively, your logo will forever stand as the emblem of your company; therefore, the message you convey illustrates where your words cannot reach. Overall, it is recommended to invest in professional designers who have the expertise and knowledge to understand the detailed aspects of logo design. Furthermore, individuals who can merge design with what your brand is about to create a masterpiece you can proudly carry through the lifespan of your business.