Everything you need to know, simplified
When you are creating a company logo, it is best to have a design that:
- Reflects the organization’s ideals and goals
- Attracts attention
- Shows originality and efficiency
- Is easily distinguishable and unique
Creating a logo design for your brand
To begin, one must do their research. Depending upon on your company’s ideals and target market, your professional designers will help you construct a number of concepts from which you can finalize a decision and go with it. You may collect a few logo samples you like, as well as some you don’t to help with the selection process.
Being the originator of your company entails articulating to the designers your conceptualized identity. No one can explain your company better than yourself, after all. Let them know where you intend to use that logo whether it be in advertisement or in print so that you can come up with a design versatile enough to fit for both small and large applications.
What’s your corporate identity?
In layman’s terms, your corporate identity is what you do to create your company ‘image’ as well as how you wished to be perceived. Professionally, corporate identity is a pre-defined scheme of graphic components that embody a company. Your logo design will be incorporated into everything you wish to associate your company with; whether it be stationery, signage, media and advertisements, sales kits, product packaging, business cards and promotions.
The identity scheme is designed to provide guidelines to ensure consistency in the company’s choice of colour, paper selection, stationery design, layout and graphics.
Logos for start-up companies
When setting up a new business, there’s usually so much to be done that it becomes typical to overlook the company’s corporate identity. In the long run, this casual mistake is rather costly because:
- A quality logo design assists in gaining credibility and showing professionalism; especially when compared with long-standing and established competitors.
- It is easier to remember a catchy and distinct logo than a company name by itself
- Quality logo designs increase the appeal of any document, website or advertising merchandise
- Bringing a logo into the business later on runs the risk of reducing the brand equity the business had already gained.
Getting a Professional Logo Designer
Everyone is looking to save money, and therefore it is easy and even tempting to downplay the importance of getting one’s logo done professionally. Although, evidently you may be saving money, the potential risk you may face in constructing a logo by yourself or paying an amateur to help you is greater than you think.
Overall, it is important to remember that your logo design may be the only element speaking to the public about your company. Once you have decided on a motif, you must stick with it, or risk losing your market share anytime you try to change it in future. Finally, the best option for your business is to invest in professional logo designers, a one-time investment whose efforts shall carry though the lifetime of your business.